AI is beginning to make itself felt in security marketing. Vendors promise self-defending networks and fully automated SOCs.
However, the reality is more nuanced.
The Hype
- “AI replaces analysts.”
- “AI tools detect 100% of threats.”
- “AI is plug-and-play.”
These claims attract attention – but they’re misleading.
The Reality
- AI tools are only as good as the data they ingest. Garbage in, garbage out.
- They still require tuning, context, and human judgement.
- Attackers are also using AI – for AI-generated phishing emails, deepfake voice scams, and faster exploit development.
The Balanced View
AI has genuine value in areas like anomaly detection, log analysis, and accelerating response. But it’s not a silver bullet. It works best as a force multiplier for skilled teams – not a replacement for them.
The Bottom Line
Executives should view AI as an assistant, not a saviour. Real security still depends on fundamentals: hardened systems, good monitoring, and trained people. AI helps, but it doesn’t replace them.