Don’t you hate corporate jargon on websites?
I can’t stand business buzzword jargon or corporate drivel.
Well stand by for an extreme example of corporate jargon that I came across on the website of one particular large corporation.
Here’s An Example of Corporate Jargon To Avoid
What follows below is a short extract from the website of a large Indian IT consulting company.
I’m not mentioning their name. For the purpose of this post I’ll just call them “Bla-bla Inc”, but there’s much more of this stuff to be found on their site.
That is if you have the appetite.
It reads so bad it’s funny.
Apart from that, I haven’t a clue what they are going on about.
And I don’t know how they manage to write it either.
They may be a successful company – and indeed they are. Though I shouldn’t think their success is down to the content on their website if this is how it reads.
At least it’s a good example to all good content writers and copywriters who care about their craft of how NOT to write content or copy for your client’s website.
Are you ready? Here goes..
“Multiple skills and competencies combine to realize technology-driven business transformation. As organizations constantly strive to iterate their business and IT strategies, Bla-bla Inc’s well-honed capabilities and methodologies for IT services complement our business consulting services to define, optimize and align our clients’ business strategy with technology initiatives.
Our services address specific needs of enterprise IT programs, or communications and Internet technology product development, and also engineering product design and data management. Clients benefit from seamless coordination across strategy, implementation, and management of their technology programs; and from our expertise in focused industries, strong quality orientation, cross-technology expertise, and distributed project management capabilities.
Over the last 20 years, we have focused on leveraging new technologies in a proven, cost-effective fashion, giving us the insight to construct targeted solutions for each client situation.
Dedicated groups responsible for thought leadership drive the organizational impetus to innovate. Process frameworks, methodologies, and reusable knowledge objects combine with topical thought leadership to demonstrate innovation in solution definition and engagement delivery for the client.
I hope you understood all that. There’ll be a test later.
All I can say is: What a load of *&@#!
“iterate their business, well-honed capabilities and methodologies, define, optimize and align, seamless coordination across strategy, distributed project management capabilities, leveraging new technologies, construct targeted solutions for each client situation….”
Whoever thought this stuff up?
As for that last paragraph…
“thought leadership, process frameworks, methodologies and reusable knowledge objects” (WTF are they?!) “combine with topical thought leadership”…
Aarrgh! I can’t take any more. Get me outa here.
It’s good for a laugh if nothing else.
God save us from corporate jargon!